Before signing with any financial advisor, ask about their credentials, their experience with clients in situations similar to yours, and how they get paid. A good advisor will answer these questions directly and explain why their approach fits your specific financial situation. If they deflect or rush past these basics, that’s your signal to keep looking.
Credentials
Ask what licenses and certifications the advisor holds. A Certified Financial Planner (CFP) has completed education requirements, passed a comprehensive exam, and agreed to act as a fiduciary. A Chartered Financial Analyst (CFA) brings deep investment expertise. Some advisors hold both, others specialize in one area with credentials like a Certified Public Accountant (CPA) for tax planning or a Chartered Life Underwriter (CLU) for insurance.
Verify credentials independently through FINRA’s BrokerCheck or the CFP Board’s website. These databases show disciplinary history, employment gaps, and customer complaints. An advisor should welcome this verification, not bristle at it.
Experience
Ask how long they’ve worked with clients facing your specific situation. An advisor who has guided twenty business owners through succession planning will navigate yours differently than someone handling it for the first time. Request examples of how they’ve helped clients with similar net worth, career stage, or financial goals.
Find out how they handled the 2020 market crash or the 2008 financial crisis if they were practicing then. Their answer reveals whether they panic-sell, stay the course, or actively rebalance. Ask about their biggest client mistake and what they learned. An advisor who claims they’ve never made one is either lying or hasn’t been tested.
Client Fit
Ask exactly how the advisor gets paid. Fee-only advisors charge a percentage of assets under management, an hourly rate, or a flat retainer. Commission-based advisors earn money when you buy specific products, which creates an inherent conflict of interest. Some use a hybrid model. Understanding the fee structure tells you whether their recommendations serve your goals or their revenue targets.
Discuss communication style and frequency. Some clients want quarterly reviews and detailed reports; others prefer annual check-ins unless something major changes. Ask who you’ll actually work with day to day. At larger firms, a senior advisor may land your business but junior staff handle ongoing questions. Make sure that arrangement matches what you expect for the fees you’re paying.
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